Supporting My Business
Serving others is at the heart of what we do. Supporting our advisors and their clients are front and centre to our constant success.
Why Choose Serenia Life Financial
At Serenia Life Financial, we’re on a mission to uncomplicate insurance – so that our members can feel confident that their family’s financial future is protected.
We are proudly Canadian, with roots that go back nearly 100 years. We provide insurance and investment products to Canadians from diverse backgrounds, but what makes us different is what brings us together: the common bond we share with our members.
That’s right, our organization is made up of members instead of shareholders. And as a grow-to-give company, we share our profits through company donations, community outreach, and some truly unique member benefits.
With the help of advisors like you, we aim to enrich the lives of our members by providing one-to-one guidance and personalized solutions, while inspiring generosity to make a difference… together.
Serving others is at the heart of what we do. By continually investing in our business – through competitive products, Illustrations, eApp, eSign, eDelivery, and a library of tools and resources – supporting our advisors and their clients are front and centre to our constant success. At Serenia Life, you can achieve your financial goals and give back along the way!
Financial strength and stability
Despite the impact of COVID-19, Serenia Life generated a healthy surplus in 2020 and 2021, and achieved a number of important milestones. Through effective planning, our advisors assisted members with new life insurance sales resulting in a 27% increase in policy premium revenues versus the prior year. Our inforce life insurance totalled $3.2 billion, up from 2019’s $3.0 billion.
Our capital adequacy ratios have remained at a strong level similar to 2019 due to prudent risk management actions. These ratios are much higher than required by our regulators and indicate continued financial strength and the ability to not only grow our business, but thrive.
New Business Illustration
As an advisor with Serenia Life Financial, you have the ability to illustrate our individual life insurance products either online, or by downloading the desktop version of the software. See the directions below on how to access both versions of the software.
Accessing New Business Illustrations
Online Illustrations
The online illustration system is available to advisors with an active Serenia Life contract.
When accessing online illustrations for the first time, new users will be directed to register for Microsoft two-factor authentication using either an authenticator app or cell phone number.
Desktop Illustrations Download
To download the desktop Illustrations software, follow these steps:
- Click on the “Download” link below and ensure you are logged in to your computer as an Administrator
- Click “Save” and save to your desktop
- Run IllustrationsInstall.exe from your desktop
Minimum System Requirements:
Below are the minimum system requirements to help the desktop illustration software run effectively run on your computer.
- Operating System: Windows 10 or Windows 11
- Processor: 1 gigahertz (GHz) or faster with 2 or more cores on a compatible 64-bit processor
- RAM: 4 gigabyte (GB)
- Hard disk space: 2GB
- Administrator access to complete the installation and software updates
Note: The desktop illustration software is not compatible with MAC operating systems.
Help
Problems accessing either the online or desktop illustration software?
Contact our Help Desk at 1.800.563.6237 ext.321
Online eApp
Serenia Life Financial’s online eApp allows you to conduct your business your way. Whether working remotely or face-to-face, our eApp guides you through the required application details.
Here are some highlights of our online eApp:
Dynamic questions ensure you only ask what is required
Automatic checks for missing information at each step
Choose between Tele-interview or full Personal Health Questionnaire within Adult applications
Choose between electronic delivery or paper delivery of approved policies
Attach select New Business forms to the electronic application
Integrated electronic signatures ensure all required signatures are gathered
Automatic submission to Serenia Life New Business upon completion
eApp Quick Links
Insurance eApp Training Site
Insurance eApp
Investment eApp
- We provide access to an eApp Training Site where you can get familiar with the eApp at your own pace.
- We currently continue to support paper applications.
eSignatures
New Business eSign and eDelivery
To provide a time-efficient and convenient sales process, we have embedded electronic signatures directly into our New Business application and we keep you informed of the status of your applications throughout the underwriting process. We give you the option to choose eDelivery and electronic signatures for approved policy documents.
| Title | Reference Number | Date |
|---|---|---|
| eDelivery Process Flow Chart | 2022-10-03 | |
| Guide to eDelivery of Policy Contracts | 2022-10-25 |
eSignatures for Forms
Great News! We now accept eSignatures for all forms!
Do you currently use your own eSignature platform for clients to sign their forms electronically? To make it easier to do business with us, we are pleased to inform you that Serenia Life Financial is now accepting forms that have been electronically signed using your platform of choice as long as we have been added as a recipient in the signing. Completing this final step provides us with the digitally signed form and audit report.
Keep in mind that depending on the software you use, this step may have a different name. When you are ready to send the forms to your client (as you normally would), you simply need to add esign@serenialife.ca as “CC” or “Receives a Copy” or “Reviewer” or “Carbon Copy” (according to the terminology used by your software). Adding this final step will ensure the signed form gets to us. This is the best way to ensure a secure and valid eSignature, and an efficient and streamlined process.
As we require email encryption and original digitally certified documents, we will not accept electronically signed forms unless they have come to us from your eSignature platform – another reason why you must include us in the process by following the instructions above.
You are the expert when it comes to your eSignature software. However, to give you a sense of what this process looks like, we have provided guidance using a popular platform called DocuSign.
For information about this new eSignature process for forms, including answers to your Frequently Asked Questions and a Guidance document to walk you through the process, please check the Quick Links below or contact esign@serenialife.ca.
Quick Links
| Title | Reference Number | Date |
|---|---|---|
| eSignature for Forms – FAQ | 2022-11-16 | |
| eSignatures for Forms – DocuSign Guidance | 2022-11-16 |
Marketing Support
Uncomplicating Insurance – Serenia Life Financial offers marketing support to help you guide your clients before, during, and after a sale. From our comprehensive product guides for advisors to our simplified fact sheets, product, and benefit guides for members, we continue to design marketing materials that helps advisors explain a complex product in simple, concise language.
| Title | Reference Number | Date |
|---|---|---|
| Brand Brochure | ||
| Bringing Your Insurance Policy to Life | ||
| Member Pathway Brochure |
Educating & communicating
Even simpler? We take some of the work off your plate by communicating on your behalf. We frequently update our blog and social channels with educational and exciting content – giving you the opportunity to share relevant articles and timely campaigns with members and prospects alike
Encouraging your members to opt in to our email communications means ensuring they are in the know when it comes to key corporate announcements, and gives them more reasons to reach out to you – helping you and your services remain top of mind.
Supporting you so that you can support your members
Plus, as a grow-to-give company, one of our most unique differentiators is our benefits program for members – and our supplementary marketing materials make it an even easier sell for you.
Unique Member Benefits
As a grow-to-give company, what makes Serenia Life Financial truly different is our unique benefits program. From a generous post-secondary education scholarship, to seed money to get a fundraising event off the ground, our growing collection of member benefits helps caring Canadians support their family, their community, and the causes they care about.
| Action Team Benefit $250 Seed Money (+ donation) Helps members get their fundraising event off to a good start with some seed money to cover upfront costs. | Bundles of Joy Benefit $100 Baby Bonus When a member purchases life insurance for their new baby, we help them pay for all those diapers. |
| CPR/First Aid Benefit $50 Every 3 Years Members get reimbursed when they complete accredited CPR or First Aid (re)certification training. | Mission Trip Benefit $250 Support (+ donation) Helps members cover the costs of volunteering away from home – whether elsewhere in Canada or overseas. |
| Online Will & Power of Attorneys Benefit $149 Value Members can complete their will and power of attorneys online in less than 20 minute – at no cost. | Orphan Benefit $500 Monthly Support Provided to juvenile members whose parent(s) have died too soon. |
| Scholarship Benefit $1,000 towards Post-Secondary Education Members can apply for a one-time scholarship towards any year of a full-time diploma, undergrad, or graduate program. | Wills & Power of Attorney Benefit $150 Every 5 Years Members get reimbursed when they hire a lawyer to draft or update their will or power of attorney. |
| Title | Reference Number | Date |
|---|---|---|
| Application for Wills / Power of Attorney Benefit | ||
| Bereaved Child Benefit | ||
| Member Benefits Simplified Guide | 2022-11-04 |
Compliance
Keeping up to date with the ever-changing regulatory and compliance requirements can be a challenge. At Serenia Life Financial our Compliance program ensures the business adheres to external rules and internal controls. Compliance works with advisors and employees to meet key regulatory objectives to protect clients and ensure our business is fair, efficient, and transparent.
Serenia Life provides tools to promote the fair treatment of all members and prospects in all interactions, and supports the following principles:
- The interests of the consumer must be placed ahead of those of the organization or the advisor;
- Actual and potential conflicts of interest must be disclosed; and
- The recommended product must be suitable to the needs of the consumer.
We support you in meeting your compliance requirements and implementing your needs-based sales process.
Quick Links
| Title | Reference Number | Date |
|---|---|---|
| Digitial Communication Consent Form | ||
| Life Insurance Needs Analysis | 2673A | 2022-12-08 |
| Non Face-to-Face Guidelines | NF2F | 2022-09-07 |
| Privacy Consent – Consequences of Refusal or Withdrawal | 2020-07-01 | |
| Privacy Consent Update | SER298 | 2020-07-01 |
| Recommendation Form | SER255 | 2022-11-10 |
| Recommendation Form – Instructions | 2020-09-01 | |
| The Approach: Serving Clients through needs-based selling | SER210 | 2016-11-01 |
| Working with Non-Resident Clients | 2022-07-22 |
Remote Technology Support
Serenia Life Financial Remote Support software (Teamviewer) allows your Help Desk representative to remotely view and control your computer during your support call. This software should only be downloaded and ran at the direction of your Help Desk representative.
Teamviewer Download
To download the remote support software, follow these steps:
- Click on the “Download” link below and ensure you are logged in to your computer as an Administrator
- Click “Save” and save to your desktop
- Run TeamviewerQS.exe from your desktop
Minimum System Requirements:
Below are the minimum system requirements to help the software run effectively run on your computer.
- Operating System: Windows 10 or Windows 11
- Processor: 1 gigahertz (GHz) or faster with 2 or more cores on a compatible 64-bit processor
- RAM: 4 gigabyte (GB)
- Hard disk space: 2GB
- Administrator access to complete any required software installation
Forms
For your convenience, we’ve created a centralized repository of all forms. Here you will find all New Business, Inforce and Claims forms you need for your practice.
Not yet contracted with Serenia Life Financial?
Questions about contracting? Contact our Broker Support Network at bsn@serenialife.ca for information on how to get a Serenia Life Financial contract.
Interested in becoming an advisor in our Career sales force? Click here.